I've been building systems for performance for over 20 years—first for bodies, then for businesses, now for both.
I started as a fitness professional, creating workout plans and training systems for thousands of clients.
I learned early: sustainable results require proper infrastructure.
You can't out-hustle a broken foundation. Not in fitness. Not in business.
Most entrepreneurs are running their companies the same way people run failed diet plans—with motivation instead of systems, willpower instead of structure, and hustle instead of recovery.
I watched clients burn out in the gym. Now I watch entrepreneurs burn out in their businesses.
The pattern is the same. The solution is the same.
Build the infrastructure. Protect the capacity. Scale without breaking.
That's why I don't just fix your operations—I help you build the performance infrastructure to sustain what you're building.
Because sustainable revenue requires sustainable you.
I help ambitious, big-hearted women simplify their business building the right foundations + fixing what’s broken so you can get back to what you’re actually called to do.
HELLo,
I’m Jess
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I'm the founder of Lazer Focused and creator of Olive and the Whale.
I'm also a Jesus-first mama of two wild boys, a powerlifter, and someone who's completed an 82-pound transformation—not because I had extra time, but because I learned the hard way that you can't build a business on a body that's breaking down.
I lost everything 15 months ago and had to rebuild from scratch. That rebuild taught me: systems aren't enough. You need the capacity to execute on them.
That's why I build systems with boundaries baked in.
Your business should support your life—not consume it.
No more burnout. No more chaos. Just businesses (and bodies) that work.
Trusted By:
I believe you’ll always fall to the level of your systems — not rise to the level of your goals.
Goals are great, but without a sturdy foundation… you won’t scale.
Around here, we don’t just chase goals — we build the systems that sustain them.
Because freedom doesn’t come from doing more; it comes from doing it right.
At Lazer Focused MY Mission is simple:
To serve others.
It’s not about scaling for the sake of more.
It’s about building with purpose — serving well, stewarding better, and staying rooted in what actually matters.
IS YOUR BUSINESS SECRETLY BEING HELD TOGETHER BY DUCT TAPE?
Been there - done that, built the system + got the t-shirt.
Most of my clients have too.
Take the free Duct Tape Theory Audit and find out where you're manually holding your BUSINESS and BODY together.
In 30-45 minutes, you'll know exactly what's broken, what to fix first, and how to replace duct tape with actual infrastructure.
If you build it, They Will come.
No, I’m not some crazy lady standing in the middle of a corn field.
You’ve got great aspirations, your dreams are massive. You’ve already planned how you’re going to spend your first 5k of income.
But you don’t have income, because YOU HAVEN’T built it (the lazer focused way) yet.