I'm a fixer at heart—always have been.

I started as a fitness professional, creating workout plans and training systems for thousands of clients. I learned early: sustainable results require proper infrastructure. You can't out-hustle a broken foundation—not in fitness, not in business.

Then I transitioned into business operations and saw the exact same pattern: smart, capable entrepreneurs running their companies on caffeine, chaos, and sheer willpower.
I see the gaps most people miss—not just in business systems, but in the way people burn themselves out building them.

I've been the overdelivering VA, the tech lead, the COO, and the mama juggling a whole lot of tabs (mentally and literally). And after spending years inside the guts of online businesses—launches, automations, backend chaos—I got tired of watching people duct-tape their dreams together.

That's why I created Lazer Focused—and later built Olive and the Whale—my own all-in-one system to simplify the tech, clean up the backend, and actually make the vision work.

I'm also a powerlifter who's completed an 82-pound transformation—not because I had extra time, but because I learned the hard way that you can't build a business on a body that's breaking down.
I lost everything 15 months ago and had to rebuild from scratch. That rebuild taught me: systems aren't enough. You need the capacity to execute on them.

That's why I don't just build systems for your business—I build businesses and bodies that refuse to quit.
These days, you'll find me either barefoot by the water or mapping out workflows from a porch in the mountains... usually with two wild boys who play rugby and compete in BJJ chasing lizards (or seagulls) nearby. Helping business owners fix what's broken, make it beautiful, and finally reclaim their time? That's my kind of joy.