Welcome, Friends
I help ambitious, big-hearted women simplify their business building the right foundations + fixing what’s broken so you can get back to what you’re actually called to do.
HELLo,
I’m Jess
j
I’m a marketing + systems strategist, founder of Lazer Focused, and creator of Olive and the Whale.
I’ve helped hundreds of women clean up the chaos behind their business, build workflows that actually work, and find peace in the process again.
I’m a Jesus-first mama of two wild-hearted boys and wife to the most patient bearded man. Around here, I believe your business should fit your life — not the other way around.
I believe you’ll always fall to the level of your systems — not rise to the level of your goals.
Goals are great, but without a sturdy foundation… you won’t scale.
Around here, we don’t just chase goals — we build the systems that sustain them.
Because freedom doesn’t come from doing more; it comes from doing it right.
At Lazer Focused MY Mission is simple:
To serve others.
It’s not about scaling for the sake of more.
It’s about building with purpose — serving well, stewarding better, and staying rooted in what actually matters.
Is your business secretly being held together by duct tape and Google Docs?
Been there - done that, built the system + got the t-shirt.
Most of my clients have too.
Take this 5-minute quiz and I’ll hand you a custom plan
(made by a real human who’s fixed all this before).
We’re talkin’ less chaos, more clarity, and finally feeling like your business actually works for you.
If you build it, They Will come.
No, I’m not some crazy lady standing in the middle of a corn field.
You’ve got great aspirations, your dreams are massive. You’ve already planned how you’re going to spend your first 5k of income.
But you don’t have income, because YOU HAVEN’T built it (the lazer focused way) yet.